24 Nov Autumn entertainment with the Big Screen
The BID was delighted to have hosted the Big Screen in Lyric Square this autumn, despite being constrained from organising our usual outdoor events by lockdown and social distancing guidelines.
In place of our wider-ranging Summer Festival, we were able to use to use the Screen in partnership with our local businesses, displaying promotions, advertisements, video and clips throughout the day and night. We were able to broadcast timely offers and brand messaging, as well as to highlight businesses’ reassuring presence on the high street; or their online and takeaway offerings.
Businesses that took advantage of the Screen ranged from hospitality, such as The Craft Beer Co, Belushis, Bill’s, Costa and Pret; to retail, with Poundland, Marks and Spencer, Specsavers and Horton and Garton just a few examples. We revealed clips to promote future events at the Eventim Apollo; and supported Dance West and H&F Arts Fest with colourful and energising clips from past events.
Alongside live sport, including the Tour de France and the French Open, we were also delighted to feature content from our local theatres and cultural centres. The Lyric Hammersmith had a regular showing of Letters from Lockdown; monologues created by keyworkers’ children in primary schools in Hammersmith and Fulham, and performed by actors from Young Lyric. The Bush Theatre broadcast excerpts from their Monologues Series, showcasing new work from the most exciting UK and Irish writers.
We also enjoyed the energising concerts from the Irish Cultural Centre – their iSeisiuns – and replaying some of the best of our own Kerbside Entertainment programme that ran through the summer months.
To mark National Hate Crime Awareness Week, we showed ‘George the Poet’ addressing hate crime and prejudice, as well as coverage of #Wear Red Day – an event to support anti-racism. And to mark Black History Month, we showed the Sky History documentary, 400 Years Taking the Knee, provided by A&E Networks. In addition, we commissioned and broadcast our own digital exhibition, ‘What Does Black Art mean to you?“. More information about this project can be found here.
The Big Screen will be back in 2021, giving you fresh opportunities to engage the local community with new creative footage.
To express your interest in the Screen next season, please contact us.