- We will continue and expand our successful events programme, such as our Summer Festival which has entertained hundreds of thousands of people, to bring community spirit to Hammersmith and give residents, workers and visitors more reasons to spend time here.
Community
Hammersmith’s businesses value a strong sense of community and vibrancy in the town centre.
Over the past five years, Hammersmith BID has delivered this through our extensive events programme, charity collaborations, our marketing of Hammersmith businesses, corporate volunteering days and much more.
For our fifth term, we plan to build on our highly recognised events programme and keep bringing a sense of community and belonging to Hammersmith.
Your priorities for 2026-2031
- Collaborations with our partners and investing in new and existing town centre events to maximise the BID’s impact and ensure there is a varied mix of events taking place all year round to draw people in and increase dwell time.
- Street installations and activations are another way we will look to bring more colour, fun and photo opportunities to Hammersmith throughout the year.
- With the wealth of local arts organisations in the borough, we will also bring more live music, theatre and culture to our events, and contribute to the area’s night-time economy.
- Our businesses have a strong desire to give back to the Hammersmith community. Through Hammersmith BID they are able to make real and tangible contributions to the town centre, whether through joining our litter picks, raising vital funds for charities or taking part in community events.
- Celebrate our businesses’ good work in the community and inspire others to take action.
- Through our strong connections to local charities and understanding of what works for our corporate community, we plan to bring more people together and help local workers continue to build a real connection to Hammersmith.
- Maintain our website page of volunteering opportunities and continue to source new ones.
- Our Hammersmith BID social media, website and email channels will continue to provide fantastic marketing coverage for Hammersmith’s businesses, as one of the few platforms focused on our part of west London.
- We will refresh and invest in the marketing of Hammersmith to provide maximum benefit for our businesses who rely on footfall and spend in Hammersmith.
- We will continue to grow our Privilege Card which is used by over 18,000 people to discover new local favourites and offer an incentive for office workers to eat out and shop while they are in Hammersmith.
- Sector-specific campaigns, such as Fitness Fortnight, are another way we plan to support our businesses and bring locals, workers and visitors to Hammersmith.
Our events and collaborations over our past five-year term have brought thousands to the town centre, bringing more trade to Hammersmith’s businesses and encouraging local workers to spend more time in the area. We have built a varied events programme, represented and lobbied for local businesses and forged new partnerships to strengthen the local community and bring vibrancy to the town centre.
Ongoing Projects
Hammersmith Summer Festival
Our annual Summer Festival has been entertaining Hammersmith for 18 years with free entertainment on the Big Screen in Lyric Square, live music, sports, wellbeing and climate activity. Iconic moments screened as part of our Summer Festival include Andy Murray’s Wimbledon wins, the London 2012 Olympics and our popular free opera and film nights.
Each summer, we see 10,000s of people spend time engaging with the Big Screen, increasing their dwell time in Hammersmith and visiting more of our local businesses.
Read more about the Summer Festival 2025.
Made in H&F
Made in H&F is our partnership to support and provide opportunities for local entrepreneurs in the borough. With support from Hammersmith & Fulham Council, the first iteration of the project saw a vacant unit in Kings Mall (now Livat Hammersmith) transformed into a shop selling the best arts, craft and clothing from talented local makers.
This concept was developed into our Zero-Emissions Arts Market in 2021, an outdoor market format to revived under-used spaces in the town centre each month, and a pop-up shop in Livat Hammersmith’s Sook Space.
Then in November 2024, we collaborated with the Broadway Centre and H&F Council to transform a vacant unit into a new Made in H&F shop. In its first five months of trading, the store generated almost £60,000 in revenue for local traders and to be reinvested in the project. The shop has been visited by the Deputy Mayor of London and the concept praised as a way of revitalising spaces, creating local jobs and diversifying our high street offering.
Read more about the latest Made in H&F shop.
Privilege Card
Our Privilege Card is a scheme for those who visit, live and work in Hammersmith. Those who sign up for a FREE Privilege Card reap the benefits of exclusive discounts for local shops, special experiences and exclusive benefits, which result in greater footfall for businesses.
Over 18,000 people are cardholders, with over 8,000 current subscribers to our email newsletter receiving our updated offers and latest events each week. We also regularly promote offers across our socials, general communications, and at our events.
The Privilege Card is available as a physical plastic card or a digital card that be instantly downloaded to your smartphone.
Sign up for the Privilege Card here or find out more if you’re a Hammersmith business and want to join the scheme.
Marketing Hammersmith
Our Hammersmith BID social media, website and email marketing provide fantastic promotion opportunities for Hammersmith’s businesses. We have:
- 18,000 Privilege Card users and over 8,000 subscribers to our weekly e-newsletter
- Our website receives on average 7,000 hits a month, with peak months such as July reaching over 10,000
- The Hammersmith BID Instagram, Facebook, X and LinkedIn have a combined following of 10,000 people
- Our twice-yearly local doordrops promote our Summer Festival and Christmas in Hammersmith campaign leaflets to 15,000 local homes
Latest News
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